Coop Direct Mailer

What are COOP Mailers?

Coop mailers, also known as cooperative mailers or co-op direct mail, are marketing materials that are created and distributed by automobile dealerships in partnership with their automotive manufacturers. These mailers typically feature promotional offers, incentives, and advertisements for specific car brands or models.
The purpose of coop mailers is to increase brand awareness, drive foot traffic to dealership locations, and ultimately lead to an increase in vehicle sales. This type of marketing strategy allows dealerships to tap into the resources and support provided by their manufacturers while also leveraging their own local market knowledge and customer base.

In most cases, coop mailers are funded through a cost-sharing arrangement between the dealership and the manufacturer. The dealer may be responsible for a portion of the production and distribution costs, while the manufacturer covers the rest. This partnership helps to offset some of the financial burden on dealerships and allows them to reach a larger audience without breaking their marketing budget.

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Why Choose Us

120

Staffed Events Per Year

735

Average Leads Per Event

58

Cars Sold Per Event

$309,000

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A COOP Approved Marketing Company

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Frequently Asked Questions

What exactly are coop marketing mailers for dealerships?

Co-op mailers are manufacturer-approved advertising pieces that dealerships can receive marketing funding for from vehicle manufacturers.

What kind of results can dealerships expect from using coop marketing mailers?

Co-op mailers are generally directed towards new car sales. As a result, dealers can expect to move higher volumes of new cars, which can help them secure more units during manufacturer allocation in the future. We can help you maximize those results with a staffed event to assist with excess traffic and capturing more sales.

How does the cost of coop marketing mailers compare to other forms of advertising for dealerships?

Co-op mail is usually the same production price as non co-op mail. However, co-op mailers can be considerably more cost-effective for dealers due to the added funding coming directly from the manufacturer instead of out of the dealer’s pocket.

Can independent dealerships also take advantage of coop marketing mailers, or is it limited to franchise dealerships only?

Most independent dealers will not have access to manufacturer funding for co-op mailers. However, Pinnacle Sales is proud to offer marketing credit to many of our independent dealers to help offset the cost of an event.

What is the process for creating and distributing coop marketing mailers for dealerships?

Our design team will follow all manufacturer guidelines and incorporate current incentives. From there, our production team will select a target audience based on your market and inventory and distribute the mail.

Can dealerships track the success of their coop marketing mailers through data analysis or other methods?

Our custom client dashboard allows you to track every step of your mail campaign, from design to delivery. You can track your success in many ways, including voucher redemptions, phone calls, car sales, revenue, and ROI.

How can dealership owners ensure that their coop marketing mailers reach the right target audience?

At Pinnacle Sales, we work directly with dealers to hand pick the perfect demographics for every marketing campaign. After over 25 years in the industry, and thousands of sales across the country, we can help build a successful campaign in any market.

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$300,000 Guarantee!

One of the most attractive reasons to take advantage of our hosted events is our $300,000 guarantee. We are confident in our ability to bring in a high volume of customers and sales for your dealership, and we stand behind that promise with this guarantee. If we do not deliver on our promises, we will pay you up to $300,000 in lost sales revenue.

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