Testimonials

Our 5-star Reviews

  • jeremy fauber
    jeremy fauber
    Google

    This is Jeremy at Greenbrier Chevrolet. We’ve been working with Kelly and Pinnacle for 12 years. They have really boosted our sales every time they have been here.They’re a great company to work with. I highly recommend giving them a try. They are professional, courtesy and really hard working.

  • chris bradley
    chris bradley
    Google

    Have known Kelly and the crew for going on 15 years have work with them at several of the dealerships that I have worked for and him we have always had success! I strongly recommend giving them a shot you will not be disappointed.

  • Curt Brown
    Curt Brown
    Google

    I have been in the automotive industry for 15 years. 10 of which have been spent running the desk or at GSM. I was always against staffed sales. I had allowed myself to believe all the rumors. I decided to take a chance with Pinnacle last year based on the word of someone I trusted. Best decision I had ever made. We have done 8 sales now and they will be back until I am not in charge. Unbelievable, high character guys that care for your customers like their own, all while producing amazing results. They are the "can't miss" advertising money you are looking to spend. They have NEVER failed us and have exceeded expectations from day one. In a business of unknowns, they are a sure thing.

  • sthuffman
    sthuffman
    Google

    Joe Cox and Pinnacle have been a great buisness partner for our two stores for years, not only have they helped us grow to new levels we consider them true friends. If you need that extra push for your store they are a can’t miss!

  • Chris Fann
    Chris Fann
    Google

    Great group of professionals that know how to drive traffic and maximize profit potential. One of the, if not the, best return on investments you could make for an almost instant, huge net profit producer... Thanks Joe and team and looking forward to many more BIG DAYS with Pinnacle Sales and Mail.

  • Greg Walker
    Greg Walker
    Google

    I have done business with Pinnacle Sales for over a decade. They are the only hosted event company I will use. Honest, dependable and treats your customers as they were thier own.

  • daniel proscia
    daniel proscia
    Google

    Joe and his team are fantastic. We have worked with them through Several sales and will continue to work with them. They have proven methods and will make you money as well as influence your staff to improve.

  • Jonathan Covell
    Jonathan Covell
    Google

    This group is one of the hardest working teams I have seen in my 20+ years in the car business. If you want to move your used car invetory , and increase your gross per copy tremedously these are the guys to call. No after sale heartburn and just a group of true professionals. No better way to spend your advertising dollar.

  • Antonio Lawing
    Antonio Lawing
    Google

    Pinnacle has figured out a way to do great business without compromising integrity! This is a RARE quality to have in today’s culture.

  • Todd Rhodes
    Todd Rhodes
    Google

    Joe and his team are the best in the business! I have been a part of multiple sales with this group and they all have been a home run!

  • greg walker
    greg walker
    Google

    I have been working with Pinnacle for over a decade. Never disappointed, always get great results. Honest and dependable.

  • bill cox
    bill cox
    Google

    It’s cool

  • Derek Thompson
    Derek Thompson
    Google

  • Gary Young
    Gary Young
    Google

  • Tyler Carpenter
    Tyler Carpenter
    Google

  • Marcelo Zawoski zornitta
    Marcelo Zawoski zornitta
    Google

«1234»

A Message from our owners

car direct mail

Joe Cox | Owner and Founder

“We have been in business for over 25 years!  In that time, we have been fortunate enough to gain clients from California to the Carolinas.  Our extensive experience and proven marketing campaigns allow me to personally offer our clients a $300,000 guarantee.  That means if you don’t bring in $300,000 in one staffed event, you get your money back!”

Learn More About Joe and His Teamcar direct mail

Hear It From Our Satisfied Clients

car seo seo for car dealerships seo for car dealerships seo for car dealerships seo for car dealerships dealer marketing solutions dealer marketing solutions dealer marketing solutions dealer marketing solutions dealer marketing solutions auto dealer marketing auto dealer marketing auto dealer marketing auto dealer marketing auto dealer marketing car seo car seo
car seo seo for car dealerships seo for car dealerships seo for car dealerships seo for car dealerships dealer marketing solutions dealer marketing solutions dealer marketing solutions dealer marketing solutions dealer marketing solutions auto dealer marketing auto dealer marketing auto dealer marketing auto dealer marketing auto dealer marketing car seo car seo

Video Testimonials

The PDS Boot Camp is a 3-day immersive training experience designed to reset dealership discipline while introducing smarter practices. From sales to BDC to leadership, this is not your grandfather’s boot camp — it’s the future of fundamentals! You’ll master the fundamentals that drive dealership success — rebuilt for today’s digital, AI-powered market. Expect actionable strategies, hands-on practice, and tools you can put to work the moment you’re back in the store. Call us to reserve your spot!  Visit our website to watch video testimonials from some of our satisfied clients, meet our team, and review our services! www.pinnaclesalesandmail.com 888-524-4563
Pinnacle Bootcamp Nov 4-6 | Matt for That
The 4th quarter tends to be slower for the service department.  What is your plan to pick up the pace for the rest of the year?  Our BDC On-Demand services not only handle your inbound service calls, but we also make outbound service calls, texts, and emails to drive traffic into your service lane!  Call us to learn more about our on-site training, BDC on demand, or schedule your event! Visit our website to watch video testimonials from some of our satisfied clients, meet our team, and review our services! www.pinnaclesalesandmail.com 888-524-4563
Avoid Slowing Down in the 4th Quarter
Are your salespeople lazy, or do they just need training?  Oftentimes, it feels like salespeople can be slow and ineffective on follow-ups and post-sale engagement.  Most of the time, it is because they have not received proper training on sales practices and procedures.  They are likely underusing the CRM and missing valuable sales keywords from their vocabulary. Our on-site training and off-site bootcamps can help your salespeople go from sluggish and ineffective to process-driven key players at your dealership.  We will give them the tools and action plans to increase conversion rates and maximize their productivity. Call us to learn more about our on-site training, in-house BDC, or schedule your event! Visit our website to watch video testimonials from some of our satisfied clients, meet our team, and review our services! www.pinnaclesalesandmail.com 888-524-4563
Lazy Salespeople? | Matt for That
BDC processes can be challenging to perfect and even more difficult to implement, especially with high turnover.  Dealers are often left with procedures not being followed and follow-ups falling through the cracks.  If your leads aren't properly nurtured, you are losing sales and leaving money on the table. Our BDC on-demand services take all of the guesswork out of your BDC.  We have highly trained agents utilizing top-notch technology to ensure your leads are handled properly and increase your conversion rate. Call us to learn more about our training, in-house BDC, or schedule your event! Visit our website to watch video testimonials from some of our satisfied clients, meet our team, and review our services! www.pinnaclesalesandmail.com 888-524-4563
Struggling with Your BDC?
OEM CSI scores are directly tied to communication. But here’s the thing: great communication isn’t just about status updates from your advisors—it’s about every guest interaction. Ask yourself: - Are calls being answered quickly and professionally? - If you’re texting customers, is someone always monitoring and responding? - Are guests frustrated with full voicemail boxes, blind transfers, or dropped calls? Three action items to improve guest experience today: 1️⃣ Audit every guest touchpoint — From calls to texts, ensure every interaction is professional and timely. 2️⃣ Empower and train your team — Advisors, BDC, and reception all shape your CSI scores. 3️⃣ Leverage technology smartly — Tools only work if they’re properly set up, monitored, and aligned with your processes. That’s where Pinnacle Dealer Services comes in. We’ll assess your people, processes, and technology to eliminate communication gaps and create a seamless experience that makes every guest feel valued. Because when communication clicks, so do your CSI scores. 888-524-4563 www.pinnaclesalesandmail.com
The #1 Thing Your Customers Notice First…
Creating a customer-centric experience is all about implementing a process that prioritizes the customer's needs and wants.  This means a faster and more transparent process, which in turn is more profitable for the dealer.  Call us to learn more about our on-site training, in-house BDC, or schedule your event! Visit our website to watch video testimonials from some of our satisfied clients, meet our team, and review our services! www.pinnaclesalesandmail.com 888-524-4563
Create a Customer-Centric Process
At Pinnacle, we believe success starts with the right game plan. That’s why we’ve pulled the team together, Joe Cox, Matt Lowery, Matt Gray, and Justin Hill, to help dealerships like yours score big this season. Here’s how we’re running the plays: 🏈 Events (Joe's Playbook): - Proven events that triple your new car sales and move half your used car inventory - Delivering over 100 ups a day at staffed events - Fumble-proof  $300,000 guarantee 🏈 Variable Ops (Lowery’s Playbook): - Back to the Basics: Customer Experience - Get ‘em in, treat ‘em right, get ‘em out quickly 🏈 Fixed Ops (Gray’s Playbook): - Perfecting people, processes, and technology - Reducing cycle times & boosting CSI - Aligning all positions so your service department scores every time 🏈 Special Teams (Justin’s Playbook): - Partnering with industry leaders like ProMax and Sweet Relish - Leveraging technology + training to cover every angle And the best part? We’re still offering our $300,000 guarantee, AND right now you’ll receive $5,000 off all services. This is the strongest lineup we’ve ever had, and we’re ready to put points on the board for your dealership. www.pinnaclesalesandmail.com 888-524-4563
Ready for a Winning Season at Your Dealership?
With all the new technology in automotive retail, it’s not just about having the latest tools—it’s about ensuring your people, processes, and technology all work together. When they don’t, dealerships risk missing leadership goals and—more importantly—falling short of guest expectations. That’s why now is the time for a technology audit in Fixed Operations. Here are three ways to get started: 1️⃣ Evaluate your current systems Too often, dealerships invest in tools that overlap or don’t get used. A clean audit identifies what’s truly driving efficiency. 2️⃣ Invest in training Technology is only as effective as the team using it. Make sure your advisors and technicians know how to maximize your tools. 3️⃣ Measure what matters Ask the right questions: Are tools reducing cycle time? Boosting CSI? Improving retention? If not, it’s time to recalibrate. At the end of the day, it’s not about gadgets—it’s about aligning your dealership to exceed expectations. And when it comes to that? We have a Matt for that! 888-524-4563' www.pinnaclesalesandmail.com
Is your Fixed Ops technology helping—or holding you back?
Time to check in on your processes with a technology audit! Our team can evaluate your current processes and technological utilization to create a plan that works for your team! Call us to learn more about our on-site training, in-house BDC, or schedule your event! Visit our website to watch video testimonials from some of our satisfied clients, meet our team, and review our services! 888-524-4563 www.pinnaclesalesandmail.com
Time for a Technology Audit
Affordability has been a hot topic for years—and in 2025, it’s still front and center. Between rising insurance costs, unpredictable markets, and customer concerns, dealerships are feeling the pressure. But here’s the good news: lower interest rates and expanded loan options are creating new opportunities for forward-thinking dealers. At Pinnacle Dealer Services, we help you turn affordability challenges into growth. Here are 4 Action Steps Every Dealer Can Take Right Now: 1️⃣ Train Your Teams – Make sure your staff can explain rate changes and incentives clearly. Transparency builds trust and closes more deals. 2️⃣ Master Trade-Ins – Accurate, upfront valuations increase credibility and keep customers moving forward with confidence. 3️⃣ Offer Insurance & Protection Products – Rising ownership costs mean customers need solutions that safeguard their investment. 4️⃣ Focus on Fixed Ops – Service, parts, and maintenance drive retention and offset thinner margins up front. 👉 Even though affordability is a challenge, there are real opportunities when you align your people, processes, and products with today’s market. And when it comes to dealership solutions… We have a Matt for that! 888-524-4563 www.pinnaclesalesandmail.com
🚗 Vehicle Affordability in 2025 – Here’s How Dealers Win
In today’s auto retail world, even Hertz is selling cars online with Amazon. That’s proof of what customers expect: speed, transparency, and trust. At Pinnacle Dealer Services, we don’t just help you generate leads—we help you close them. Our team specializes in connecting people, processes, and technology so dealerships like yours can thrive in a digital-first marketplace. 3 Quick Tips for Boosting Internet Lead Performance: 1️⃣ Respond Fast – Shoppers are comparing multiple dealers. Win by being first. 2️⃣ Be Transparent – Clear answers and upfront pricing build long-term trust. 3️⃣ Personalize – Ditch the cookie-cutter responses. Connect like a real person who wants to help. When you partner with Pinnacle, you’re not just getting ideas—you’re getting execution, training, and results. 👉 If your goal is more appointments set, more deals closed, and happier customers… We have a Matt for that! 888-524-4563 www.pinnaclesalesandmail.com
Dealers: Respond Faster. Build Trust. Close More. | Matt for That
The need for service training is growing!  New techs and BDC reps need fundamental training to get back to the basics.  If your service team isn't following the proper procedure, you are leaving money in the service lane.  Our teams provide hip-to-hip training to ensure your team has the tools it needs to succeed and maximize ROI in the service lane! Call us to learn more about our training services, in-house BDC, or schedule your event! Visit our website to watch video testimonials from some of our satisfied clients, meet our team, and review our services! www.pinnaclesalesandmail.com 888-524-4563
Need Help in Your Service Lane?
Dealership software can be expensive, and if you aren't using it properly, it could actually cost you money.  The best way to increase your ROI is to fully integrate software into your process maps.   Not sure where to start?  We've got a Matt for that!  Our trainers have decades of experience helping dealers create profitable processes and stick to them! Call us to learn more about our on-site training, in-house BDC, or schedule your event! Visit our website to watch video testimonials from some of our satisfied clients, meet our team, and review our services! www.pinnaclesalesandmail.com 888-524-4563
Are You Utilizing All of Your Expensive Software? | Matt for That
888-524-4563 www.pinnaclesalesandmail.com
Custom Training Solutions | Matt for That
Does your service department need training?  The service drive has changed over the years.  Newer and younger techs have become order takers, not order makers.  Our training services are centered on improving profit, efficiency, and CSI to transform your service processes. Call us to learn more about our on-site training, in-house BDC, or schedule your event! Visit our website to watch video testimonials from some of our satisfied clients, meet our team, and review our services! www.pinnaclesalesandmail.com
Biggest Need in the Service Drive | Matt for That
Summer is heating up, and so are the deals at Pinnacle Sales! Whether you're trying to boost your BDC, ramp up sales, or drive more traffic through strategic mail campaigns, we’ve got you covered with our biggest offers of the season: ✅ 50% OFF all BDC Services ✅ Options for Outsourcing and Supplementing your team ✅ 100% Money-Back Guarantee on mail campaigns if we don’t hit your goal This is your chance to maximize ROI, cut costs, and dominate the summer sales cycle — but don’t wait... 🚨 These Summer Savings END on Labor Day! 🚨 Let’s turn up the heat and make this your best quarter yet. 📞 Call us at 888-524-4563 or 📩 Reply to this email to lock in your savings today! Pinnacle Sales We bring the heat. You close the deals.
💥 50% OFF BDC Services + 100% Mail Guarantee!
Online service tools can be a great way to improve the function of your service department, if they are used properly.  If your tools don't align with your process, they could be hindering your capabilities. We can help you customize your online service tools to suit the needs of your dealership and maximize efficiency! Call us to learn more about our training services, in-house BDC, or schedule your event! Visit our website to watch video testimonials from some of our satisfied clients, meet our team, and review our services! 888-524-4563 www.pinnaclesalesandmail.com
Maximize Your Online Service Tools | Matt for That
Service's Impact on CSI | Matt for That 888-524-4563 www.pinnaclesalesandmail.com
Service's Impact on CSI | Matt for That
We are halfway through summer, and the temperature is heating up, and the sales are heating up with it! In the last 60 days, Pinnacle Sales and Direct Mail has helped three different automotive groups gross over $1 MILLION each! We are keeping up with the summer heat and averaging 94 ups a day! If you have any aging inventory to get rid of to start this quarter on the right foot, get in touch with Pinnacle Sales and Direct Mail today! Ask for a free Market Analysis, and let's start customizing the perfect Summer Sale for your dealership. We only have a couple of spots left before Labor Day, so give us a call today before summer passes and take the sales with it! Visit our website to learn more about what we do, meet our team, and watch video testimonials from some of our satisfied clients! www.pinnaclesalesandmail.com 888-524-4563
Summer is Half Way Over
Customers are tired of being sold to. The sales experience has shifted and the some old work tracks aren't cutting it.   It is time for a refresh!  Perfect your processes with Pinnacle and transform your customer experience! Click below to schedule a meeting with our training team today! Visit our website to watch video testimonials from some of our satisfied clients, meet our team, and review our services! www.pinnaclesalesandmail.com 888-524-4563
Matt for That: Sales Struggles
LOAD MORE