What are the benefits of having a call center for a dealership?

A call center brings great value to your dealership. It allows your sales staff to do what they do best: sell, while the call center organizes and categorizes every lead and facilitates them evenly among your sales team.

What are the benefits of hiring a Pinnacle Call Center for your marketing campaign?

A Pinnacle Sales call center allows your current BDC team to concentrate on their day to day operations while our BDC handles the increased event call volume they are trained to handle.

What types of calls do agents in a dealership call center handle?

Call centers handle all incoming calls for a dealership, including sales and service. They can also handle all online leads and reply to emails, social media comments, and Google reviews.

How can a dealership improve customer service with a call center?

A call center ensures that all incoming calls are handled properly and funneled to the correct department to increase customer satisfaction.

Can you explain the differences between an in-house and outsourced dealership call center?

An in-house BDC is a call center that is housed within your dealership. An outsourced BDC is a call center run by another company taking calls for your dealership.

How do dealerships train their call center agents? What if I want to use a call center but have specific processes?

Dealerships can train their own call center agents, or they can have a professional come in and train them based on industry best practices.

Sales BDC Training

Drive More Leads, Appointments, and Car Sales with a High-Performing BDC

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Reach out to our team. We are ready to help you with your dealership marketing needs!

Why Sales BDC Training Matters

For car dealerships aiming to thrive in today’s competitive market, Sales BDC training is no longer optional; it’s essential. Every lead represents a potential opportunity, and without a highly trained Sales BDC (Business Development Center) team, dealerships risk losing valuable prospects to competitors. By equipping your Sales BDC team with the tools and techniques necessary to excel, your dealership can consistently capture leads, convert inquiries into showroom traffic, boost sales, and deliver an exceptional customer experience that keeps buyers coming back.

What Your Team Will Learn

Inbound Lead Management

Seamlessly handle phone calls, internet leads, and chat inquiries with speed, professionalism, and a sense of urgency. You’ll gain skills for delivering consistent first impressions and never missing a chance to connect with your next customer.

Outbound Follow-Up Mastery

Proactive communication is key. Learn how to strategically reach out to unsold showroom traffic, internet prospects, lease-end opportunities, and dormant database leads. Effective follow-up is one of the most powerful tools to re-engage interested buyers and turn leads into conversions.

Appointment Setting Techniques

Setting appointments is an art. Master the ability to control conversations, build value for your products, and secure rock-solid appointments that result in buyers showing up to your dealership prepared to act.

Scripting and Word Tracks

Not sure what to say when overcoming objections or persuading hesitant buyers? With our proven scripts and professional word tracks, your team will know exactly how to build excitement, overcome reservations, and drive showroom traffic effectively.

CRM and Workflow Optimization

Your BDC team will learn the importance of accurate customer relationship management (CRM). By updating customer profiles and ensuring leads are consistently tracked, your team will improve lead accountability and boost close rates. CRM mastery equals better organization and more revenue.

Delivering a Five-Star Customer Experience

Customer satisfaction isn’t just about the sale; it’s about building trust, setting clear expectations, and laying the groundwork for glowing online reviews and repeat business. High CSI (Customer Satisfaction Index) scores don’t happen by accident; they start with a well-trained BDC team focused on creating memorable customer experiences.

why choose pinnacle dealer solutions?

Customized training aligned to your brand, OEM, and Dealership Goals

Our training goes beyond theory. We provide real-world coaching through role-playing, live call evaluations, and actionable feedback. Your team will gain skills they can put into practice immediately.

Real-world coaching through role-play and live call evaluations

With Pinnacle Dealer Solutions, dealerships consistently see improved appointment show rates, higher closing ratios, and better customer satisfaction scores.

Outsourced Sales BDC

Professional sales support without the hiring headaches
Finding and keeping quality sales BDC staff is expensive and time-consuming. Most dealerships struggle with high turnover, training costs, poor scheduling, and untapped revenue. We can help!

Complete sales BDC Solution

Professional Lead Response Management

Immediate follow-up on all internet leads with brand-compliant scripts and systematic appointment setting expertise.

Proactive Prospecting Campaigns

Strategic outreach to previous customers, service clients, and targeted prospects to generate fresh sales opportunities and showroom traffic.

Smart Appointment Coordination

Seamless integration with your CRM and sales team to optimize scheduling, qualify prospects, and maximize show rates.

Customized Sales Messaging & Scripts

Tailored communication strategies that reflect your dealership’s brand voice and manufacturer sales guidelines.

Transparent Performance Tracking

Real-time reporting on lead response times, appointment sets, show rates, and conversions with full call recordings and accountability.

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Key Benefits

Eliminate missed opportunities and slow response times

Increase appointment shows and close more deals

Expand sales capacity without adding payroll

Consistent lead management – no breaks, sick days, or turnover