Staffed Events

What are Staffed Events?

Staffed events are short-term marketing events for dealerships that consist of direct mail and social media campaigns. To assist with the surplus in traffic, we provide event staffing through out expert sales teams for clients (including salespeople, desk managers, and closers) to the dealership to facilitate the event.

One of the main advantages of staffed events is that these events provide a unique opportunity for dealerships to showcase their offerings in a more personalized and interactive manner. By having a team of knowledgeable and approachable staff on hand, dealerships can create a welcoming environment where customers feel comfortable asking questions, test driving vehicles, and learning about different models and features.

In addition to providing a hands-on experience for customers, staffed events also allow dealerships to gather valuable feedback and insights from attendees. This can help dealerships better understand their target audience and tailor their marketing strategies accordingly. Reach out to us today to learn more about event staffing!

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# of Units Sold

Why Choose Us

120

Staffed Events Per Year

735

Average Leads Per Event

58

Cars Sold Per Event

$309,000

Average Gross

00

Headaches

What to Expect After a staffed Event

Staffed events also offer a chance for dealerships to network with potential customers and build relationships that could lead to future sales. By creating a positive and memorable experience for attendees, dealerships can leave a lasting impression and increase the likelihood of customers returning to make a purchase or recommending the dealership to others.

Here are Just a few ways We Bring In Your Customers

Sales Reps & Sales Closers

Our experienced and highly trained sales team will work closely with your dealership to ensure successful event staffing. From greeting customers to negotiating deals, our sales reps and closers are experts in the automotive industry and know how to convert leads into sales.

Direct Mailers

By utilizing our targeted direct mail campaigns, we can help you reach potential customers in your area. Our team will work with you to create eye-catching mailers that highlight your dealership’s unique offerings and encourage recipients to attend the event.

Social Media Marketing

In today’s digital age, social media is a powerful tool for reaching potential customers. We can assist with promoting your staffed event through various social media platforms, targeting specific demographics and maximizing reach.

Email Marketing

In addition to direct mail and social media, we also offer email marketing services to further promote your staffed event. Our team can help you create visually appealing and informative emails that entice recipients to attend the event. We also offer email marketing analytics.

Google Ads Marketing

With Google Ads, we can target customers who are actively searching for your dealership or specific makes and models. This helps ensure that the right audience is aware of your staffed event and increases the chances of conversion.

Call Center Support

Our call center team can assist with pre-, during, and post-event follow up to ensure that potential customers are aware of the event and any special offers. This personalized touch helps create a seamless customer experience from start to finish.

Car Sales Training

In addition to providing staff for the event, we also offer comprehensive car sales training programs. This ensures that your dealership’s staff is well-equipped to handle increased traffic and convert leads into sales during and after the event.

Frequently Asked Questions

What is a Staffed Event?

A staffed event is a short-term marketing campaign designed to drive large amounts of traffic to your dealership and convert leads. Depending on the dealer’s needs, we send our expert teams of desk managers, closers, and salespeople to facilitate that traffic

How do I plan a successful Staffed Event?

A successful staffed event starts with hiring a clean, vetted team. At Pinnacle Sales we have been in the industry for over 25 years with a long list of happy clients. Planning for an event includes examining your dealership’s needs, staff, and inventory to determine a goal. Followed by a thorough market analysis to pinpoint the perfect audience and strategy for our omnichannel marketing campaign.

Can a staffed event help increase brand awareness and generate leads?

Staffed events are a great way to invite thousands of potential local clients to your dealership. Even if they do not buy a car during the event, they still have an introduction to your business, thus increasing your brand awareness throughout your community.

How can I measure the success of a staffed event?

The success of a staffed event can be measured by total ups, revenue, gross profits, units sold, net profits, franchise objectives met, and more.

Can I customize my staffed event to fit my specific goals and target audience?

Every dealership and every market is different. We custom-tailor every staffed event to fit the needs and wants of our dealer clients with their specific goals in mind.

Learn about our
$300,000 Guarantee!

As part of our commitment to providing exceptional results for our clients, we offer a $300,000 guarantee for every staffed event. This means that if your dealership does not see an increase in sales that reaches at least $300,000 during the event, we will refund our fees. We are confident in the effectiveness of our services and are dedicated to helping dealerships achieve their sales goals.

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