Justin Hill 

Justin Hill is the Chief Revenue Officer of Pinnacle Dealer Services, a national automotive consulting and training company that partners with franchise and independent dealerships to modernize their retail operations. With over a decade of experience in automotive leadership, Justin has built his career helping dealers drive revenue, streamline processes, and elevate the customer experience through data-driven strategy and operational excellence.

Throughout his career, Justin has led high-performing sales and business development teams, launched scalable BDC and training programs, and designed performance frameworks that improve lead conversion, showroom traffic, and dealership profitability. His areas of expertise include BDC on Demand strategies, modern retail process design, dealer training and bootcamps, recruiting solutions, and gross infusion event execution.

Justin is passionate about helping dealerships adapt to a rapidly changing retail landscape — from digital lead handling to in-store communication and operational management. Known for his collaborative leadership style and practical, results-focused approach, Justin works closely with dealer principals, GMs, and industry partners to create sustainable growth models.

Based in the U.S., Justin is a frequent presence at major automotive conferences such as NADA, where he connects with forward-thinking dealers and partners committed to innovation in the industry.