Ebay Survey Results

One of our staffed events is definitely right for you if any of the following apply to your dealership.

1. You Have Aging Inventory

Our salesmen are experts at matching customers to their perfect vehicle and selling inventory that has been stagnant for months. We give our clients the ability to sell up to 50% of their used car inventory.

2. You Need a Boost to Start or End a Slow Month

Our sales are capable of bringing in over $250,000 of gross profit in a single 5-8 day sale. Many of our clients have even exceeded these outstanding numbers, including a Chevy dealership near Atlanta and a Ford dealership in southern Indiana.

3. You Want to Meet Your New Car Sales Quota

New car sales have been on the decline for over a year now, making them more difficult to sell. We are able to triple new car sales and help our clients reach new car sales goals they haven’t been able to reach in years.

4. You Want More People in Your Showroom

All dealers have been faced with an empty showroom at some point. Our super sales events bring in over 100 opportunities a day to sell a car. That fills your showroom, keeps your sales staff busy, and allows them to sell more vehicles.

5. Online Marketing Isn’t Working as Well as it Used to

Online marketing can be a very useful tool for your dealership, but now most dealerships have online marketing and it becomes all about getting the price for customers. Not only does this drive you to bring down your price, but it also diminishes your profits. Staffed events are different. There is far less competition in customers’ mailboxes than on their phones or computer screen, making it easier to reach them.

6. You Have a Lot of Competition in Your Area

Today, competition can be everywhere. Not only do you have to compete with other car dealers in your area, but now dealers are forced to compete with online car dealers that can be accessed from anywhere. A staffed event is something that potential customers in your market can’t ignore, thus driving them into your store.

Don’t worry about the size of your dealership, we have worked with dealerships of all types, from some of the largest dealerships in the country to a family operated dealership. We custom tailor events to fit the dealership, market demographics, and dealer preference. Just give us a call to see what we can do for your dealership.

Visit our website for more information about what we do, watch testimonial videos from some of our clients, and even meet the team that makes our events so successful. You can also give us a call at 1-888-524-4563, to speak to our owner, Joe Cox, about creating the perfect event for your dealership. Or email us with any questions you may have regarding staffed events and direct mail!

All dealerships have faced an empty showroom at some point. Ultimately, empty showrooms indicate a lack of sales and customer traffic. To prevent that from happening, action must be taken. The following is a list of 3 surefire solutions to an empty showroom.

Staffed Event

Staffed events are one thing that cannot be ignored by potential car buyers in your area. Not only are they great for increasing gross profit, but the additional sales staff are a great way to accommodate for such an increase in showroom traffic. The supplementary staff also organize and set up the event to decrease the amount of stress and worry for dealers.

When you choose an event with Pinnacle Sales and Mail, you receive these benefits and many more. We can provide a BDC to accommodate the high volume of sales calls during the event. The BDC also works as a means to track the event’s traffic and overall performance.

At Pinnacle, you also receive peace of mind that our events will not only increase gross, but it will increase customer satisfaction and merge well with your current sales staff an process.

Community Involvement

Community involvement is a great way to increase brand awareness trust in your area. Community involvement can range from sponsoring a local event, such as a 5k, or host an event at your dealership. Hosted events at a dealership are most successful when paired with something of public interest. In other words, give those who attend the event something of value. This can range from a small prize, to a giveaway, or even something as simple as complimentary food.

We have seen the great success of giving such prizes to the community and find that it greatly increases customer satisfaction and even if a potential customer doesn’t purchase a car at that time, they are now aware of your dealership and will consider it when it does come time for them to purchase a vehicle.

Direct Mail

Direct mail campaigns are highly effective tools to increase customer traffic. Direct mail has been proven to have a higher response rate than digital marketing, including email and social media marketing. According to Swimmer Integrate Marketing by Design, “The response rate to direct mail pieces is 3.7 percent, as opposed to 2 percent mobile, 1 percent email, 1 percent social media, and 0.2 percent internet display.”

Some suggest the reason the response rate of direct mail is so high is that businesses have less competition in the mailbox than any other marketing strategy (like email or social media). This is particularly true in the automotive industry, as less and less dealers utilize less mail and more digital marketing tactics. Another reason it is so successful is that it is more difficult to ignore a physical ad in your hand than it is to scroll past an ad online.

Direct mail also pairs well with some marketing strategies you may already be taking advantage of. According to Nonprofit Pro, “Direct mail with digital ads yield 28% higher conversion rate.”

Here at Pinnacle Sales and Direct Mail, we send out hundreds of thousands of mail pieces every week, which allows us to offer competitive prices and the experience to know what is effective in different markets. Direct mail is also more targeted than you may think. We are able to analyze your market demographics and target areas that will be the most beneficial to your dealership to yield the most effective campaign.

Pinnacle Sales and Direct Mail offers dealers a way to combine all of these to make for a significant increase in gross profit. We provide direct mail campaigns with prizes to incentivize potential car buyers in the community to visit your dealership and offer additional staff to organize the event and provide supplemental sales associates to accommodate for the increase in customer traffic.

Our events have been proven to sell up to 50% of our client’s used car inventories and triple their new car sales. Additionally, our events can bring in over 100 opportunities a day to sell a car, this is on top of traffic from repeats, referrals, and digital marketing.

We have been in the industry for 20 years and send over 25 million pieces of mail every year. We are endorsed by many national companies including Proactive Dealer Solutions, the BDC industry leader. We continue to maintain a professional reputation among dealers and pride ourselves on being the industry’s only corporate staffed event company.

Visit our website for more information about what we do, watch testimonials from dozens of happy clients, and even meet our Pinnacle team.

2018 was a year of changing consumer trends, competitive automakers, and and the race to fully autonomous cars. But what are the driving forces affecting the automotive industry today? It is no secret that the automotive industry has seen significant change over the past year and sales have begun to plateau over the last six months. The following is a list of some of the reasons for the decline and how they are affecting your dealership today.

1. Increasing Auto Loan Interest Rates

According to CNBC, car loan interest rates have been steadily increasing for years and this trend doesn’t seem to have an end anytime soon. This is causing car buyers to hesitate before making a purchase, thus extending the sale time and delaying profits. This, among other causes, is also resulting in less showroom traffic.

This is also leading buyers to purchase more slightly used cars than usual. According to Forbes, “the game-changer is the surge of 2-to-3-year old leased vehicles pulsing through the nation’s used car auctions.” Although this shift in buying habits doesn’t necessarily effect the amount of car sales or profit, it is a notable trend that seems to be growing in popularity.

2. Technological Advancements Increasing the Longevity of Vehicles

According to CBT News, technological advancements have led to an increase in quality and durability of nearly all vehicles. This means vehicles are lasting much longer the time between new car purchases has greatly increased, thus leading to a drop in overall sales. All of the time between sales also increases the amount of money spent on customer retention in order to ensure customer loyalty. Although, the investment is well worth it because we all know it is much more expensive to get a new customer than it is to keep an existing customer loyal.

3. High Gas Prices

Finally, rising gas prices seem to be having an effect on some buyer’s purchasing decisions. According to CBT News, a steady increase in gas prices has many waiting to purchase a new car, especially consumers on the west coast who are seeing great spikes in fuel prices. Although this trend is particularity effecting the west coast, most likely due to fuel transportation costs and the devastating effects of the recent wildfire, it may be just a look for what is to come for the rest of the US in 2019.

So, With all of These Negative Affects, How Can You Increase Your Bottom Line this Quarter?

One thing that potential car buyers can’t ignore is a direct mail campaign and staffed event. When used properly, they have both been proven to be highly effective, particularly when paired together. At Pinnacle Sales and Mail we pride ourselves on professionalism, maintaining our excellent reputation, and the effectiveness of our super sales events.

We are bringing the dealerships we partner with over 100 opportunities a day to sell a car, tripling their new car sales, and selling over 50% of their used car inventories. All of this is achieved in just one sales event with us.

Email me, the marketing manager, at alyssa@pinnaclesalesandmail.com for a quote on a direct mail campaign, staffed event, or both! Visit our website for more information about what we do, testimonials from dozens of happy clients, and even meet our Pinnacle Team.

Tax time is almost here! According to the IRS, over 154 million people received tax returns in 2018. That means roughly ⅓ of Americans will receive an average of $2,899 this tax season. Starting as soon as mid-February more customers will be in the market to buy a vehicle. With millions of consumers actively searching for a great deal on a car this tax season, how can you ensure they choose your dealership?

First, you have to begin with understanding the type of customer that is interested in buying a car during tax time. The tax-time buyer has different needs than the average car buyer. Typically, tax-time buyers wait months on their refund to be able to purchase a vehicle and use their refund as a sizable down payment. Because they have been waiting to be able to purchase a car, this often means they are looking to upgrade and purchase a car quickly. They also have a different buying situation. Rather than searching for a vehicle with the lowest price, they are looking for a dealership that will be able to help them finance a car and give them a variety of payment and buying options.

Being that this is a unique time of year and a unique buyer that dealers are faced with, it is only appropriate that dealers approach this situation in a unique way. Many dealers are going to treat this time of year like any other and continue to utilize digital marketing strategies. Don’t make the same mistake. Choose a marketing tactic that will ensure your dealership stands out from the competition. Choose a direct mail campaign.

Direct mail has been proven to have a higher response rate than digital marketing, including email and social media marketing. According to Swimmer Integrate Marketing by Design, “The response rate to direct mail pieces is 3.7 percent, as opposed to 2 percent mobile, 1 percent email, 1 percent social media, and 0.2 percent internet display.” Not only does it get a higher response rate, but it gets more impressions as well. “80 to 90 percent of direct mail gets opened, while only 20-30 percent of email gets opened on a good day.”

Dealerships have come to utilize the benefits of direct mail less and less over the years, meaning there is less competition in the mailbox than there is online. Not only that, but direct mail is much more likely to leave a lasting impression and have much higher conversion rates than digital marketing tools. Swimmer found “70 percent of Americans say physical mail is “more personal” than email.” Direct mail campaigns also lead customers to spend more money at your dealership. “The USPS found customers who receive ad mail spend 28 percent more than those who don’t.”

So make sure the millions of additional customers tax-time brings, choose your dealership. Connect with them in a way that other dealers aren’t. Choose a direct mail campaign with Pinnacle Sales and Mail and increase your bottom line.

To make your direct mail campaign even more impactful, pair it with a staffed event. Our staffed events include a team of skilled professionals that have been working in the staffed event industry for over 15 years. Our teams don’t just include supplementary sales staff to help with the increasing volume of new customers in your dealership, they also include managers who understand the inner workings of the super-sales and ensure your event is organized and flawless.

Our events have been proven to triple new car sales, sell 50% of used car inventory, and some of our clients have even seen over $300,000 in gross profits with just one of our events.

Email me at alyssa@pinnaclesalesandmail.com or give me a call at 888-524-4563 for a quote on a direct mail campaign, staffed event, or both! Check out the rest of our website for more information about what we do, testimonials from dozens of happy clients, and even meet our Pinnacle team.