The Future of Automotive Sales: How to Win in 2025 and Beyond
The sales landscape is changing faster than ever. What worked five years ago won’t win in 2025. Today's automotive buyers are armed wit...
Blog
Why Your Sales Training Doesn’t Stick—and What Actually Works
The Harsh Truth About Dealership Sales Training
You just wrapped up an expensive sales training event. The team is buzzing, the energy...
How to Handle Price Objections Like a Pro (Without Feeling Pushy)
Price pushback is a constant in the car business. It’s also one of the most misunderstood parts of the sale. When a customer hesitates ...
The Science of the First 30 Seconds in a Car Sale
How many times has a customer walked onto your lot, taken one look at an approaching salesperson, and immediately put their guard up? Y...
From Nervous to Natural: Confidence-Building Techniques for Salespeople
We’ve all seen it. A salesperson with a great personality who knows the product inside and out. They can walk through the entire sales ...
The 7 Habits of Top-Performing Dealership Salespeople
What sets the elite few apart on the sales floor? Walk into any dealership, and you’ll notice that a small group of salespeople consist...
The Real Reason Car Sales Follow-Up Fails (and What to Do Instead)
It’s one of the most common complaints in any dealership: "The leads are trash this month." Sales managers hear it, BDC managers hear i...
How to Sell Without Discounts: The Psychology of Value in Car Sales
Every sales manager knows the feeling. A busy Saturday, the floor is full of prospects, and the energy is high. But when you run the nu...
The 5-Step Conversation Formula That Converts Browsers Into Buyers
Every dealership manager has seen it. A talented, eager salesperson has all the potential in the world, but their numbers just don’t re...
Why Most Dealership Sales Teams Lose 30% of Deals (and How to Fix It Fast)
The Harsh Truth About Lost Deals
You spend a fortune on marketing to get customers in the door. Your team works long hours. Yet, a sig...