About Us

auto dealer marketing

We Work For You

Pinnacle is proud to be celebrating over 25 years in business! We specialize in staffed events, hosted events, direct mail, and dealership marketing. Our campaigns help our clients sell half of their used car inventory, triple their new car sales, and bring in over 100 leads per day in just one event! Our clients range from some of the largest dealer groups in the country to smaller independent dealerships. We do business nationwide, from California to the Carolinas. We offer wholesale pricing on our direct mail. We hire top-notch talent, many of which are trained at our local dealership in Mooresville, NC to ensure they all arrive prepared for your events.

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Meet Our Dedicated, results-oriented Team

  • All
  • Managers
  • Marketing
  • Sales Reps
  • Support
advertising for car dealers
Owners, CEO

Joe and Julie have been in the Staffed Event and Direct Mail Industry for over 20 years. They played a role in developing over 5,000 Direct Mail campaigns, staffed and non-staffed. They pride themselves on their integrity, honesty, and strong work ethic. All of our references will share they go above and beyond the call of duty when it comes to providing results for their clients. They reside in Lake Norman, NC, and have been married for 20 years. They have three beautiful children and love raising them in a Christian household.

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Vice President of Marketing & Sales

Antonio has been in the Pinnacle family for going on 15 years. He started as a Sales Rep and worked his way up through management and now runs all of Pinnacle’s marketing and sales department. Accomplished Leader and he’s an ADG Finance Top of Class Graduate. He’s been happily married for over 14 years and has a beautiful family he loves dearly. Antonio prides himself on being able to inspect what he expects. 

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Marketing Manager

Alyssa has been a member of the Pinnacle family for over six years. She received her B.S.B.A. in marketing from UNCC in 2018 and is a valuable asset to the company. She manages marketing campaigns for Pinnacle and our clients. Her hard work and creativity show in all of the work she produces.

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Senior Sales Manager

Bill has been a head senior sales manager with Pinnacle for over 20 years and is known for running highly profitable events. His philosophy is to be the first one there and the last one to leave in order to capture all of the business in between.

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Senior Sales Manager

Kelly has been with Pinnacle for almost 15 years. He’s phenomenal with customers and the dealers love him as well. Kelly believes in being honest, up-front, and leads by example.

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Senior Desk Manager

Dave has been in the automobile business for over 20 years and has been with Pinnacle for almost a decade. He’s known for big grosses, special financing, and keeping the paper clean. Dave also has phenomenal relationships with many of the lenders in our industry.

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Comptroller

Candy handles every penny for the company, every dollar in and out. She’s a big part of the business and does a phenomenal job getting everyone paid on time, whether it’s a vendor, rep, employee, or dealer. It goes without saying that she’s a huge part of making the day to day operations run smoothly.

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Office Manager

Jenny has worked side by side with our owner for over 20+ years. She has mastered the art of Direct Mail from design, to transportation, to tracking the deliveries. She is very detail oriented, which is a MUST when it comes to Direct Mail. Jenny also resides in the Lake Norman community with her husband and two beautiful children.

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Senior Sales Manager

Ed has been a part of the Pinnacle team for over 15 years and is consistently an excellent closer. Our clients and staff appreciate his attentiveness, professionalism, and work ethic.

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Intern

Kennedy assists the Pinnacle family with various tasks such as social media and research, and works closely with different team members to learn more about the company. She is hardworking, diligent, and constantly willing to learn.

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Account Manager

Alex has been with Pinnacle for almost five years and has executed direct mail campaigns for local businesses and car dealerships across the country. He is organized and excels in logistics, client, and campaign management.

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Senior Sales Person

Brian has been with Pinnacle for over 15 years and has been salesperson of the year multiple times. He also doubles as a closer for some of our events. His experience and dedication make him consistently one of our top-performing sales people.

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Senior Sales Person

Gary has been in the automotive industry for over 40 years and has been a valuable asset to the Pinnacle team for almost five of those years. He has a great work ethic, integrity, and communication skills,

seo for car dealerships
Senior Sales Person

Chris has worked with Pinnacle for seven years and, since then, has been the top achieving salesperson of the year multiple times. His personable attitude and experience make him a great asset to our sales team.

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Sales Person

Robert is a third-generation automotive professional. He has been with Pinnacle for three years and loves to travel. He excels with a no-pressure sales technique that customers love.

auto dealer marketing
Sales Person

Dylan has been with Pinnacle for three years and has brought a fresh and new perspective to our sales team.

Justin Raw
Chief Revenue Officer

Justin brings a robust and successful history of leadership and sales excellence in the automotive industry, most recently as Director of Enterprise Sales at Better Car People, where he led national teams to consistently exceed revenue goals, build lasting dealership relationships, and transform customer experience.

Matt Gray
Vice President of Dealer Development

Matt Gray brings 20+ years of automotive expertise to his role as Vice President of Dealer Development at Pinnacle Dealer Services. Formerly an OEM Program Director and MasterClass Facilitator, Matt has led innovative strategies across Variable Operations, Fixed Ops, and BDCs—helping dealerships nationwide improve profitability and retention.