Blog
Beat the 5-Minute Clock: Phone-Process Fixes That Stop Shoppers from Hanging Up
QUICK TAKE
When dealerships have phone problems, most talk to their tech department first. However, most phone problems are problems w...
The First 10 Minutes: Why Speed-to-Lead Is Only Half the Equation
QUICK TAKE
Most dealerships think that responding too slowly leads to a loss of leads. In many cases, this is not true. The real culpr...
Are Your Service Calls Setting Your Department Up to Fail?
QUICK TAKE
Most service departments have an intake problem, rather than a service capacity problem. When calls aren’t handled with str...
Your Phones & Forms Are Ghosting Customers—Here’s the 5-Minute Tech Audit
QUICK TAKE
Unknown caller IDs, broken web forms, and non-text-enabled phone lines are contact-ratio issues, and once contact ratio dro...
What a $300,000 Sales Guarantee Really Means for Dealerships
In the automotive industry, promises are easy to make. Marketing vendors line up to pitch dealership principals and general managers, a...
How Expedited Mail Turnaround Can Save a Slow Sales Month
Every dealership general manager knows the feeling. It’s the 20th of the month, you’re staring at the sales board, and the numbers are ...
The True Cost of Poorly Managed Direct Mail Campaigns
Direct mail is a powerful tool in a car dealership’s marketing arsenal. When executed correctly, it drives high-intent buyers to your s...
How Wholesale Direct Mail Pricing Benefits Dealerships
In the automotive sales industry, driving consistent, qualified traffic to your showroom is the name of the game. While digital marketi...
Why Transparency Matters in Dealership Marketing Vendors
In the competitive automotive industry, every dollar spent on marketing needs to count. Dealerships invest significant capital into att...
How to Prove Direct Mail Performance to Ownership
As a General Manager or Marketing Director, you live and die by your numbers. Every department is under pressure to demonstrate its con...