Celebrating 26 years as a car dealership marketing company.

1-888-524-4563
Our People

Meet the Team

The people who run your mail drop, staff your event, answer your phones and train your floor — and how long they have been doing it.

Pinnacle Sales and Mail has been a car dealership marketing company for 26 years. In that time the team below has put more than 500 million pieces of direct mail in the field and run over 10,000 dealership sales events. Most of the people on this page have been here for the better part of a decade, and several of them have been in the automotive business considerably longer than that.

That matters because of how the work actually gets done. A staffed sales event is not a product you switch on: it is a mail drop that has to land in the right week, a phone room that has to handle the response, and a crew that flies in and works your floor for the three or four days it runs. The same names appear at every stage. So this page is organized the way the company is — by the department that owns each part of your campaign.

Who does what

  • Managers own your campaign end to end — the calendar, the offer, the crew on the ground and the numbers you get back afterwards. They are the people a dealer principal calls.
  • Marketing builds the campaign itself: the list, the piece, the offer, and the co-op paperwork that gets a share of it reimbursed. This is the department that decides who receives your mail.
  • Sales is the crew that turns up. They work the floor alongside your people for the length of the event, and several of them have spent their whole careers in dealerships rather than in marketing.
  • Support keeps the accounting, contracts and logistics straight behind all of it.

Training and BDC work run alongside the events business: dealership training and BDC On Demand are delivered by the same management team, which is why a dealer who starts with one event often ends up with the phone room and the floor training too.

Meet Our Dedicated, Results-Oriented Team

Joe & Julie Cox

Joe & Julie Cox

Owners, CEO

Joe and Julie have been in the Staffed Event and Direct Mail Industry for over 20 years. They played a role in developing over 5,000 Direct Mail campaigns, staffed and non-staffed. They pride themselves on their integrity, honesty, and strong work ethic. All of our references will share they go above and beyond the call of duty when it comes to providing results for their clients. They reside in Lake Norman, NC, and have been married for 20 years. They have three beautiful children and love raising them in a Christian household.

Antonio Lawing

Antonio Lawing

Vice President of Marketing & Sales

Antonio has been in the Pinnacle family for going on 15 years. He started as a Sales Rep and worked his way up through management and now runs all of Pinnacle’s marketing and sales department. Accomplished Leader and he’s an ADG Finance Top of Class Graduate. He’s been happily married for over 14 years and has a beautiful family he loves dearly. Antonio prides himself on being able to inspect what he expects.

Alyssa Lane

Alyssa Lane

Marketing Manager

Alyssa has been a member of the Pinnacle family for over six years. She received her B.S.B.A. in marketing from UNCC in 2018 and is a valuable asset to the company. She manages marketing campaigns for Pinnacle and our clients. Her hard work and creativity show in all of the work she produces.

Kelly Butler

Kelly Butler

Senior Sales Manager

Kelly has been with Pinnacle for almost 15 years. He’s phenomenal with customers and the dealers love him as well. Kelly believes in being honest, up-front, and leads by example.

Dave Klaiber

Dave Klaiber

Senior Desk Manager

Dave has been in the automobile business for over 20 years and has been with Pinnacle for almost a decade. He’s known for big grosses, special financing, and keeping the paper clean. Dave also has phenomenal relationships with many of the lenders in our industry.

Candy Haggerty

Candy Haggerty

Controller

Candy handles every penny for the company, every dollar in and out. She’s a big part of the business and does a phenomenal job getting everyone paid on time, whether it’s a vendor, rep, employee, or dealer. It goes without saying that she’s a huge part of making the day to day operations run smoothly.

Jenny Thompson

Jenny Thompson

Office Manager

Jenny has worked side by side with our owner for over 20+ years. She has mastered the art of Direct Mail from design, to transportation, to tracking the deliveries. She is very detail oriented, which is a MUST when it comes to Direct Mail. Jenny also resides in the Lake Norman community with her husband and two beautiful children.

Ed Ryan

Ed Ryan

Senior Sales Manager

Ed has been a part of the Pinnacle team for over 15 years and is consistently an excellent closer. Our clients and staff appreciate his attentiveness, professionalism, and work ethic.

Kennedy Cox

Kennedy Cox

Intern

Kennedy assists the Pinnacle family with various tasks such as social media and research, and works closely with different team members to learn more about the company. She is hardworking, diligent, and constantly willing to learn.

Alex Lane

Alex Lane

Account Manager

Alex has been with Pinnacle for almost five years and has executed direct mail campaigns for local businesses and car dealerships across the country. He is organized and excels in logistics, client, and campaign management.

Brian Fogelquist

Brian Fogelquist

Senior Sales Person

Brian has been with Pinnacle for over 15 years and has been salesperson of the year multiple times. He also doubles as a closer for some of our events. His experience and dedication make him consistently one of our top-performing sales people.

Gary Young

Gary Young

Senior Sales Person

Gary has been in the automotive industry for over 40 years and has been a valuable asset to the Pinnacle team for almost five of those years. He has a great work ethic, integrity, and communication skills,

Christopher Patterson

Christopher Patterson

Senior Sales Person

Chris has worked with Pinnacle for seven years and, since then, has been the top achieving salesperson of the year multiple times. His personable attitude and experience make him a great asset to our sales team.

Robert D Cox

Robert D Cox

Sales Person

Robert is a third-generation automotive professional. He has been with Pinnacle for three years and loves to travel. He excels with a no-pressure sales technique that customers love.

Dylan Alleman

Dylan Alleman

Sales Person

Dylan has been with Pinnacle for three years and has brought a fresh and new perspective to our sales team.

Justin Hill

Justin Hill

Chief Revenue Officer

Justin brings a robust and successful history of leadership and sales excellence in the automotive industry, most recently as Director of Enterprise Sales at Better Car People, where he led national teams to consistently exceed revenue goals, build lasting dealership relationships, and transform customer experience.

Matt Gray

Matt Gray

Vice President of Dealer Development

Matt Gray brings 20+ years of automotive expertise to his role as Vice President of Dealer Development at Pinnacle Dealer Services. Formerly an OEM Program Director and MasterClass Facilitator, Matt has led innovative strategies across Variable Operations, Fixed Ops, and BDCs—helping dealerships nationwide improve profitability and retention.

Matt Lowery

Matt Lowery

President of Operations

Matt Lowery brings a results-driven approach to leadership at Pinnacle Sales, focusing on aligning training programs with real-world dealership needs and optimizing day-to-day operations. With a strong background in business development and content strategy, he helps drive initiatives that deliver measurable impact for clients.

Ready to Drive More Gross?

Tell us about your dealership and our team will build the right plan to fill your lot and convert the leads you already have.

Get In Touch
Call