Meet the Team
Meet Pinnacle Sales and Mail’s team of automotive marketing experts, specializing in SEO, advertising, and event hosting for dealerships.
Joe & Julie Cox
Owners, CEOJoe and Julie have been in the Staffed Event and Direct Mail Industry for over 20 years. They played a role in developing over 5,000 Direct Mail campaigns, staffed and non-staffed. They pride themselves on their integrity, honesty, and strong work ethic. All of our references will share they go above and beyond the call of duty when it comes to providing results for their clients. They reside in Lake Norman, NC, and have been married for 20 years. They have three beautiful children and love raising them in a Christian household.
Antonio Lawing
Vice President of Marketing & SalesAntonio has been in the Pinnacle family for going on 15 years. He started as a Sales Rep and worked his way up through management and now runs all of Pinnacle’s marketing and sales department. Accomplished Leader and he’s an ADG Finance Top of Class Graduate. He’s been happily married for over 14 years and has a beautiful family he loves dearly. Antonio prides himself on being able to inspect what he expects.
Alyssa Lane
Marketing ManagerAlyssa has been a member of the Pinnacle family for over six years. She received her B.S.B.A. in marketing from UNCC in 2018 and is a valuable asset to the company. She manages marketing campaigns for Pinnacle and our clients. Her hard work and creativity show in all of the work she produces.
Kelly Butler
Senior Sales ManagerKelly has been with Pinnacle for almost 15 years. He’s phenomenal with customers and the dealers love him as well. Kelly believes in being honest, up-front, and leads by example.
Dave Klaiber
Senior Desk ManagerDave has been in the automobile business for over 20 years and has been with Pinnacle for almost a decade. He’s known for big grosses, special financing, and keeping the paper clean. Dave also has phenomenal relationships with many of the lenders in our industry.
Candy Haggerty
ControllerCandy handles every penny for the company, every dollar in and out. She’s a big part of the business and does a phenomenal job getting everyone paid on time, whether it’s a vendor, rep, employee, or dealer. It goes without saying that she’s a huge part of making the day to day operations run smoothly.
Jenny Thompson
Office ManagerJenny has worked side by side with our owner for over 20+ years. She has mastered the art of Direct Mail from design, to transportation, to tracking the deliveries. She is very detail oriented, which is a MUST when it comes to Direct Mail. Jenny also resides in the Lake Norman community with her husband and two beautiful children.
Ed Ryan
Senior Sales ManagerEd has been a part of the Pinnacle team for over 15 years and is consistently an excellent closer. Our clients and staff appreciate his attentiveness, professionalism, and work ethic.
Kennedy Cox
InternKennedy assists the Pinnacle family with various tasks such as social media and research, and works closely with different team members to learn more about the company. She is hardworking, diligent, and constantly willing to learn.
Alex Lane
Account ManagerAlex has been with Pinnacle for almost five years and has executed direct mail campaigns for local businesses and car dealerships across the country. He is organized and excels in logistics, client, and campaign management.
Brian Fogelquist
Senior Sales PersonBrian has been with Pinnacle for over 15 years and has been salesperson of the year multiple times. He also doubles as a closer for some of our events. His experience and dedication make him consistently one of our top-performing sales people.
Gary Young
Senior Sales PersonGary has been in the automotive industry for over 40 years and has been a valuable asset to the Pinnacle team for almost five of those years. He has a great work ethic, integrity, and communication skills,
Christopher Patterson
Senior Sales PersonChris has worked with Pinnacle for seven years and, since then, has been the top achieving salesperson of the year multiple times. His personable attitude and experience make him a great asset to our sales team.
Robert D Cox
Sales PersonRobert is a third-generation automotive professional. He has been with Pinnacle for three years and loves to travel. He excels with a no-pressure sales technique that customers love.
Dylan Alleman
Sales PersonDylan has been with Pinnacle for three years and has brought a fresh and new perspective to our sales team.
Justin Hill
Chief Revenue OfficerJustin brings a robust and successful history of leadership and sales excellence in the automotive industry, most recently as Director of Enterprise Sales at Better Car People, where he led national teams to consistently exceed revenue goals, build lasting dealership relationships, and transform customer experience.
Matt Gray
Vice President of Dealer DevelopmentMatt Gray brings 20+ years of automotive expertise to his role as Vice President of Dealer Development at Pinnacle Dealer Services. Formerly an OEM Program Director and MasterClass Facilitator, Matt has led innovative strategies across Variable Operations, Fixed Ops, and BDCs—helping dealerships nationwide improve profitability and retention.
Matt Lowery
President of OperationsMatt Lowery brings a results-driven approach to leadership at Pinnacle Sales, focusing on aligning training programs with real-world dealership needs and optimizing day-to-day operations. With a strong background in business development and content strategy, he helps drive initiatives that deliver measurable impact for clients.