Dealership Types

Pinnacle’s clients range from some of the largest dealer groups in the country to smaller independent dealerships, and the work is nationwide. A staffed event is a staffed event and a mail drop is a mail drop, so most of this site is written for all of them at once. That is the right way to explain a service and a poor way to answer the question a general manager actually asks first, which is some version of “does this work for a store like mine?”

Three things genuinely differ by dealership type, and they are the three that decide whether a campaign pays for itself. Who funds it — a franchise rooftop has manufacturer co-op money available and an independent lot generally does not. How big it is and who it targets — a few thousand households in one ZIP behaves nothing like a multi-market drop across eleven rooftops. And what counts as success afterwards — units and gross for everyone, plus franchise objectives for one, aged-inventory movement for another, and cross-store comparability for the third.

Everything below is drawn from work already described elsewhere on this site. The pages are here to say which parts apply to you, and to send you to the detail.

What does not change

The services themselves are the same three regardless of the sign on the building: staffed events and hosted events to compress a month of traffic into a weekend, direct mail to fill them, and BDC on demand or training to make sure the traffic converts once it arrives. So is the honest starting point: if you do not know which of those you need, the profit evaporation assessment takes about three minutes and the virtual store assessment goes deeper.

For the topic libraries rather than the audience view, the resource index sorts everything we publish by the part of the store it belongs to, and the frequently asked questions is the short version of every service.