Resources

Dealership Resources

Four libraries, one index. Everything we publish for car dealerships, sorted by the part of the store it belongs to.

Pinnacle has published a great deal over 26 years and until now almost all of it sat in one long reverse-chronological list, which is a fine way to see what is new and a poor way to find what you need. These four libraries fix that. Nothing has moved — every article is still at the address it always had — but each one now sits under the topic it belongs to.

The libraries

Automotive BDC109 pagesSpeed to lead, word tracks, appointment show rate, CRM discipline, the phone room, and how to staff and measure a business development center.Dealership sales events29 pagesStaffed, hosted and off-site formats: planning the calendar, staffing the floor, promoting the date and knowing what to expect while it runs.Automotive direct mail58 pagesLists and targeting, formats and creative, offers and seasonality, and the cost and ROI arithmetic that tells you whether a drop paid for itself.Dealership training49 pagesThe service drive, the sales floor, the desk and the F&I office — plus the assessments and secret shops that show which one to fix first.

Tools and assessments

Three things on this site answer a question rather than explain one. The profit evaporation assessment is ten questions on lead response, show rate, CRM use, process and team capability, and it returns an estimate of what you are losing each month. The virtual store assessment and the in-store assessment are the longer versions, one done remotely and one done in your building. The resource center is where you request the calculators, the campaign planner, the lead-handling assessment and a free secret shop.

Reference

Frequently asked questions is 73 answers covering every service, and it is the fastest way to get the short version. What dealers say is the results side. Auto Industry News is everything we publish in date order, including the handful of pieces on SEO, social and general dealership marketing that do not belong to any of the four libraries above. Meet the team is who does the work, and our story is how the company got here.

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