Resources

Dealership Resources

Twelve libraries, one index. Everything we publish for car dealerships, sorted by the part of the business it belongs to.

Pinnacle has published a great deal over 26 years and until recently almost all of it sat in one long reverse-chronological list, which is a fine way to see what is new and a poor way to find what you need. These libraries fix that. Nothing has moved — every article is still at the address it always had — but each one now sits under the topic it belongs to.

Some articles appear in two libraries. Measurement, compliance and retention run through every channel rather than sitting inside one, so a piece on direct mail ROI is kept in the direct mail library and shown in metrics as a pointer. Those are listed separately, under “related from the other libraries”, so it is always clear which library a page actually belongs to.

The work we do

Four libraries behind the four things Pinnacle actually sells.

Automotive BDC103 pagesSpeed to lead, word tracks, appointment show rate, CRM discipline, the phone room, and how to staff and measure a business development center.Automotive direct mail57 pagesLists and targeting, formats and creative, offers and seasonality, and the cost and ROI arithmetic that tells you whether a drop paid for itself.Dealership sales events32 pagesStaffed, hosted and off-site formats: planning the calendar, staffing the floor, promoting the date and knowing what to expect while it runs.Dealership training20 pagesThe programme itself — management and F&I development, hiring and onboarding, and the assessments and secret shops that show what to fix first.

Where the work happens

Two departments with enough published behind them to stand on their own. Both were split out of the libraries above in September 2026; no article changed address.

Service drive and fixed ops37 pagesThe advisor's role, the write-up and the MPI, the service phone, advisor training, CSI and complaints, and where fixed ops revenue leaks.The sales floor19 pagesWord tracks and scripts, objections and price, the first thirty seconds, discovery and building value, and closing without sounding rehearsed.

The wider subject

Dealership marketing is bigger than the parts we sell. These six cover the rest of it — including, deliberately, channels we have no product in. Each one names what it is still missing.

Digital marketing12 pagesSearch, the website, paid social and messaging — written by a vendor with nothing to sell you in any of them, and clearer for it.Marketing strategy12 pagesThe layer above the channels: the plan, the budget, the buyer, honest channel comparisons and the mistakes that waste the spend.Metrics and benchmarks15 pagesWhich numbers change a decision and which only look good: show rate, closing ratio, cost per sale, lead response and how to report them.Retention and reputation8 pagesKeeping the customer after the sale — loyalty through the service drive, reviews and CSI, and the communication that brings people back.Inventory marketing8 pagesCampaigns that source cars as well as sell them: buy-back, equity mining, lease pull-ahead, and moving units that have stopped moving.Marketing compliance9 pagesConsent, lists and disclosure — the rules underneath every call, text and mailer. Operational, not legal advice.

Tools and assessments

Three things on this site answer a question rather than explain one. The profit evaporation assessment is ten questions on lead response, show rate, CRM use, process and team capability, and it returns an estimate of what you are losing each month. The virtual store assessment and the in-store assessment are the longer versions, one done remotely and one done in your building. The resource center is where you request the calculators, the campaign planner, the lead-handling assessment and a free secret shop.

Reference

Frequently asked questions is 73 answers covering every service, and it is the fastest way to get the short version. What dealers say is the results side. Auto Industry News is everything we publish in date order. Who we serve is the same work seen from the point of view of a franchise store, an independent or a dealer group. Meet the team is who does the work, and about Pinnacle is how the company got here.

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