PDS Boot Camp

Discipline Never Goes Out of Style. Ours Just Got Smarter.

January 13-15, 2026 | Cornelius, North Carolina

Reserve Your Seat
Call 833-699-6487.

Investment: Client: $1,995 | Non-Client: $2,495

What Is Boot Camp?

The PDS Boot Camp is a 3-day immersive training experience designed to reset dealership discipline while introducing smarter practices. From sales to BDC to leadership, this is not your grandfather’s boot camp—it’s the future of fundamentals.

You’ll master the fundamentals that drive dealership success—rebuilt for today’s digital, AI-powered market. Expect actionable strategies, hands-on practice, and tools you can put to work the moment you’re back in the store.

automotive marketing solutions

Website + Digital Setup for Success

Optimize your digital foundation for maximum conversion

automotive marketing solutions

Speed-to-Lead Targets & Smarter Responses

Quality responses that convert, not just fast replies

car dealership marketing

AI & Automation in Daily Workflows

Leverage technology without losing the human touch

automotive marketing solutions

Manager Playbooks for Performance

Leadership frameworks that drive accountability

What You'll Take Home

Engagement Intelligence Secret Shop

Personalized report measuring how your team stacks up against industry benchmarks

Boot Camp Playbook

Digital response templates, call guides, AI prompts, outbound campaign starters, and KPI scorecards

DISC Assessment & Resources

Understand team dynamics and how to coach for stronger performance

90-Day Action Plan

Participants leave with a roadmap to sustain performance improvements back at the dealership

Complete Scripts & Campaign Library

Ready-to-use rebuttals, outbound sequences, and performance templates

Performance & KPI Management Templates

Track what matters and hold your team accountable

Your 3-Day Transformation

Day 1

Foundation + Core Skills

  • Industry Reality Check: Where automotive sales is heading
  • DISC Assessment & Application for your specific role
  • Website & digital storefront optimization
  • Phone Ups Mastery: First 30 seconds that win or lose the deal
  • Secret Shop Review: Individual results analysis
  • Objection Handling: Top 5 objections framework

Day 2

Response + Revenue Systems

  • Speed-to-Lead Mastery: Quality responses that convert
  • AI-assisted template development and personalization
  • Phone Engagement Excellence using DISC
  • Advanced Objection Handling that creates value
  • Outbound Revenue Generation: Multi-channel campaigns
  • Follow-Up That Follows Through: Systematic sequences

Day 3

Leadership + Accountability

  • Secret Shop Deep Dive: Root cause analysis
  • DISC Application for Management: Coaching by style
  • KPIs That Matter: Leading vs lagging indicators
  • 1:1 meeting frameworks and goal-setting processes
  • Scorecards and real-time coaching opportunities
  • 90-Day Action Plan Building with accountability systems

But Don't Just Take Our Word For It

“Matt kept the energy high and made everything so practical. It wasn’t theory or fluff—it was live drills, role play, and tools I could take straight back to my store. Easily the most valuable three days of training I’ve been part of.”

— Sales Manager, Midwest Dealer Group

“The DISC assessment was one of my favorite parts of Boot Camp. It helped me understand my own style and how to better coach my team. I left with new insights into how to communicate, motivate, and actually get results.”

— BDC Director, Southeast Auto Group

“I’ve been through plenty of workshops that felt like death by PowerPoint. This Boot Camp was the complete opposite—fully interactive, hands-on, and tailored to the real challenges we face every day in the dealership.”

— Sales Consultant, Northeast Dealer

“Matt broke things down in a way that made the fundamentals feel fresh and modern. The focus on AI and smarter practices showed us exactly how to evolve without losing the processes that make us successful.”

— GM, East Coast Dealer

Logistics & Planning

Training Address

19600 W Catawba Avenue
Bldg A Suite 110
Cornelius, NC 28031

Hotel Information

Comfort Inn and Suites Lake Norman
19521 Liverpool Pkwy
Cornelius, NC 28031

Discount Code: Pinnacle

$85.00 per night

Airport

Charlotte Douglas International Airport (CLT)

Dining Options Nearby

  • Jack's Tap – $$
  • Hello Sailor – $$$
  • Port City – $$$$
  • Mac's Speed Shop – $$
  • Peninsula Prime – $$$$
  • 131 Main – $$$$

Entertainment & Activities

  • Birkdale Village
  • Bin 110
  • Saeed's Bar and Grill
  • Spare Time Huntersville

Transform your team at our January 13-15, 2026 Bootcamp

Reserve your seat now!

Ready to Transform Your Team?

Seats are filling for January 13-15, 2026. Reserve yours today.

Reserve Your Seat
Call 833-699-6487

Questions? Email [email protected]