Call Center For Dealerships
What Is BDC On Demand?
Your BDC has a math problem. You need consistent, professional call handling every hour of every day — but hiring is slow, training takes weeks, turnover kills momentum, and every gap in coverage is gross profit walking to your competitor.
BDC On Demand is Pinnacle’s outsourced call center built exclusively for automotive dealerships. We handle your inbound and outbound calls — sales and service — with professional agents who are trained on the same methodology we use in our in-store BDC training programs. Your customers get a seamless experience. Your team gets to focus on selling and servicing.
This isn’t a generic answering service reading scripts from a binder. Our agents understand automotive calls. They know how to qualify a lead, set an appointment, handle an objection, and route a service call. And because we’re part of the same company that trains in-house BDC teams across the country, our outsourced agents and your internal staff speak the same language.
Get In Touch
Reach out to our team. We are ready to help you with your BDC needs.
How It Works
Our 26 years of experience in the automotive industry allows us to build highly effective BDC operations for our dealer clients.
Complimentary Consultation
Schedule a meeting with our BDC operations team to assess your current call volume, staffing gaps, and missed-opportunity rate. During this free consultation, we identify your challenges and explore how outsourced BDC support fits your store.
We Build A Custom Plan
We design a tailored outsourcing plan aligned with your dealership’s specific needs — whether that’s full BDC outsourcing, overflow support, after-hours coverage, or event-specific call handling. We learn your brands, your CRM workflows, your appointment process, and your service menu so our agents represent your dealership, not ours.
Launch And Perform
Once your custom plan is ready, we begin handling calls — with full transparency. Call recordings, performance metrics, and regular reporting so you see exactly what’s being handled, how it’s being handled, and what’s converting. Same accountability we bring to every Pinnacle engagement.
Why Choose Us
We Offer Call Center On-Site Consulting Services
Our team doesn’t just take your calls — we can also come to your store. If you have an in-house BDC that needs optimization, our consultants provide on-site guidance on setup, staffing, scripts, workflow, and CRM configuration. From BDC launch to ongoing refinement, we’re there to make sure your operation actually works.
We Are A USA-Based, English-Speaking Live BDC
No offshore call farms. No robotic scripts. Our agents are based in the United States, understand regional markets, and provide professional interactions tailored to your customers. When your customer calls, they talk to someone who sounds like they work at your store — because they’re trained like they do.
We Offer Call Center Training
Already have an in-house BDC but struggling with performance? Our call center training programs are designed to optimize lead handling, boost customer satisfaction, and streamline communication workflows. We train your team using the same methodology our own agents use — phone skills, objection handling, appointment setting, and CRM discipline.
We Specialize In Automotive Calls
This is all we do. Sales follow-ups, service scheduling, internet lead response, appointment confirmation, recall campaigns, declined service follow-up — every type of call a dealership handles. Our agents know the difference between a sales inquiry and a service RO, and they route accordingly. No generic call center learning your business on your customers’ dime.
Ready To Get Started With BDC?
Maybe you tried and failed in the past? We can help you set it up the right way that works for your dealership.
Focus On Core Competencies
Your sales team should be selling. Your service advisors should be advising. By outsourcing BDC tasks, your internal team concentrates on what they were hired to do — not answering phones between customers.
Cost Efficiency
A fully loaded in-house BDC agent costs $45K-$65K per year in salary, benefits, training, and management overhead — plus the hidden cost of turnover. Outsourcing gives you professional coverage without the hiring cycle, and you only pay for what you need.
Access To Specialized Talent
Our agents aren’t learning automotive calls on the job. They’re experienced professionals with proven lead generation and appointment-setting skills, trained on the Pinnacle Dealer Services methodology. You get day-one competence instead of a 6-week ramp-up.
Scalability
Seasonal fluctuations. Event surges. Vacation coverage. New store launches. BDC On Demand scales with your business without the lead time of recruiting and training. Need 3 extra agents for a week? Done. Need permanent service coverage? Also done.
Improved Customer Experience
Every call gets answered. Every lead gets followed up. Every service appointment gets scheduled. No more voicemails during lunch, no more missed calls because your BDC agent called in sick. Your customers don’t know the difference. They just know someone picked up.
Increased Lead Generation
A dedicated BDC team focused on outbound campaigns, inbound lead response, and appointment conversion produces more qualified opportunities for your sales team. Our agents don’t just answer phones — they actively work your pipeline to turn contacts into showroom visits.
Frequently Asked Questions
What Are The Benefits Of Having A Call Center For A Dealership?
A call center lets your sales staff do what they do best: sell. The call center organizes, qualifies, and distributes every lead evenly among your sales team. On the service side, it filters calls and schedules routine appointments before they reach your service manager — freeing up the drive for the customers who are already there.
What Are The Benefits Of Hiring Pinnacle's Call Center For A Marketing Campaign?
When you’re running a Gross Infusion Event or a major mail campaign, your phone volume spikes dramatically. Our call center handles that increased volume so your existing BDC can concentrate on day-to-day operations. Our team has extensive training to maximize every lead — not just the event traffic, but your normal dealership lead channels too.
What Types Of Calls Do Your Agents Handle?
All of them. Inbound sales inquiries. Inbound service calls. Outbound follow-up sequences. Internet lead response via phone, email, and text. Social media comment replies. Google review responses. Appointment confirmations. Recall notifications. Declined service follow-up. If it involves a customer communication, we handle it.
How Can A Dealership Improve Customer Service With A Call Center?
A call center ensures that every incoming call is answered professionally, qualified properly, and routed to the correct department. No more hold music. No more voicemails. No more “let me transfer you” three times. The result is higher customer satisfaction and more appointments set from every call.
What's The Difference Between In-House And Outsourced BDC?
An in-house BDC is housed within your dealership and staffed by your employees. An outsourced BDC is run by our team, taking calls on your behalf. Many dealers use a hybrid model — in-house agents for core hours and outsourced support for overflow, after-hours, and event spikes. We can design either model or a combination based on your volume and budget.
What If I Want To Use A Call Center But Have Specific Processes?
That’s exactly how we work. We don’t force a generic script on your store. During onboarding, we learn your specific processes, talk tracks, CRM workflows, and appointment procedures. Our agents follow your playbook — or, if you want to improve it, our trainers can help you build one based on industry best practices.
Learn about our
$300,000 Guarantee!
Running a Gross Infusion Event with Pinnacle? Our call center is built to handle the volume surge that comes with it — and the event itself is backed by our $300,000 gross guarantee. More traffic. More calls. More appointments. More gross.
And if we don’t deliver, we work for free.
Schedule a complimentary consultation and see how BDC On Demand fits your store.