Dealership Marketing Resources

Five tools, none of which is a brochure. Tick the ones you want on the form below and we set them up for your store rather than sending a generic download.

Sales Goal Calculator

Works backwards from the number you have to hit. You put in the target and the calculator tells you the traffic, appointments and closing rate the month actually requires — which is usually the moment a goal stops being a number on a whiteboard and starts being a staffing decision.

Service Capacity Calculator

The fixed-ops equivalent. How many repair orders your bays can physically absorb, how far short of that you are running, and what the gap is worth. Useful before you spend anything on driving more service traffic than you can handle.

Campaign Planner

A build sheet for an outbound campaign: who is on the list, what the offer is, how many touches it gets, who makes the calls and what counts as a result. Most campaigns that fail were never written down in this much detail.

Lead Handling Assessment

Scores what happens to a lead between arriving and being worked — response time, number of attempts, channel mix, and what the CRM note says afterwards. If you want the deeper version, the virtual store assessment and the in-store assessment cover the same ground with a person attached.

Free Secret Shop

We call, text and submit a form to your store the way a customer would, then send you what happened. It is the single fastest way to find out whether your phone process is what you think it is, and it costs nothing.

Not sure which to start with? The profit evaporation assessment is ten questions and about three minutes, and it will point you at the right one. The resource index has everything else we publish.