Blog
Tracking Voucher Redemptions: What Dealers Need to Know
In the world of automotive marketing, creating a direct connection between a marketing campaign and a customer walking through the show...
How to Measure Units Sold From Direct Mail Campaigns
Direct mail is a powerhouse for automotive marketing. A targeted, compelling mailpiece can generate a flood of phone calls, website vis...
Why Call Tracking Is Critical for Direct Mail Success
A well-executed direct mail campaign can flood your dealership with qualified, ready-to-buy traffic. It’s a proven method for cutting t...
How Dealerships Can Track Direct Mail ROI Accurately
For many auto dealerships, direct mail feels like a relic from a bygone era. In a world dominated by digital clicks, shares, and impres...
Combining Direct Mail With Digital Follow-Up for Maximum Impact
In the modern automotive marketplace, the debate between "traditional" and "digital" marketing is obsolete. The most successful dealers...
Video Mailers: The Future of Automotive Direct Mail
Imagine opening your mailbox. You sift through the usual stack: bills, grocery store flyers, generic postcards with tiny print. Then, y...
How New Car Co-Op Mailers Expand Reach Without Increasing Cost
In the fiercely competitive world of automotive retail, the marketing budget is often the first battleground. General Managers and Deal...
Bankruptcy Mailers: Ethical Targeting for Credit-Challenged Buyers
In the automotive industry, the subprime market is often misunderstood. For many dealerships, targeting buyers with credit challenges f...
How Holiday Mailers Boost End-of-Year Sales
The fourth quarter is often a frenzy. For dealerships, it represents the final sprint to hit annual quotas, clear out aged inventory, a...
Why Envelope Mailers Feel More Personal and Convert Better
In the world of automotive direct mail, every detail matters. From the quality of the mailing list to the strength of the offer, each e...