Blog
Why Transparency Matters in Dealership Marketing Vendors
In the competitive automotive industry, every dollar spent on marketing needs to count. Dealerships invest significant capital into att...
How to Prove Direct Mail Performance to Ownership
As a General Manager or Marketing Director, you live and die by your numbers. Every department is under pressure to demonstrate its con...
Tracking Voucher Redemptions: What Dealers Need to Know
In the world of automotive marketing, creating a direct connection between a marketing campaign and a customer walking through the show...
How to Measure Units Sold From Direct Mail Campaigns
Direct mail is a powerhouse for automotive marketing. A targeted, compelling mailpiece can generate a flood of phone calls, website vis...
Why Call Tracking Is Critical for Direct Mail Success
A well-executed direct mail campaign can flood your dealership with qualified, ready-to-buy traffic. It’s a proven method for cutting t...
How Dealerships Can Track Direct Mail ROI Accurately
For many auto dealerships, direct mail feels like a relic from a bygone era. In a world dominated by digital clicks, shares, and impres...
Combining Direct Mail With Digital Follow-Up for Maximum Impact
In the modern automotive marketplace, the debate between "traditional" and "digital" marketing is obsolete. The most successful dealers...
Video Mailers: The Future of Automotive Direct Mail
Imagine opening your mailbox. You sift through the usual stack: bills, grocery store flyers, generic postcards with tiny print. Then, y...
How New Car Co-Op Mailers Expand Reach Without Increasing Cost
In the fiercely competitive world of automotive retail, the marketing budget is often the first battleground. General Managers and Deal...
Bankruptcy Mailers: Ethical Targeting for Credit-Challenged Buyers
In the automotive industry, the subprime market is often misunderstood. For many dealerships, targeting buyers with credit challenges f...