Pinnacle Sales Launches Pinnacle Dealer Services to Elevate Automotive Dealership Performance

Cornelius, NC – June 5, 2025 – Pinnacle Sales, a trusted name in automotive marketing and event services for over 25 years, proudly announces the launch of Pinnacle Dealer Services. This new division is dedicated to empowering automotive dealerships with cutting-edge training programs, performance management tools, and customer experience enhancements.

Building upon Pinnacle’s legacy of driving dealership success through direct mail and staffed events, Pinnacle Dealer Services emerges as a specialized entity focused on internal dealership excellence. The division offers a comprehensive suite of services, including employee training, mystery shopping, operational audits, and dealership assessments, all designed to boost profitability and customer satisfaction.

At the helm of Pinnacle Dealer Services is Matt Lowery, President of Operations, who brings over a decade of experience from Proactive Dealer Solutions, where he led training and operations. His expertise in dealership performance and customer experience strategies positions the new division to make an immediate impact.

“Our mission with Pinnacle Dealer Services is to provide dealerships with the tools and insights they need to thrive in today’s competitive market,” said Matt Lowery. “By focusing on employee performance and customer engagement, we’re helping dealers create lasting value and drive sustainable growth.”

Joe Cox, CEO of Pinnacle Sales, expressed enthusiasm about the expansion:

“Launching Pinnacle Dealer Services allows us to extend our commitment to dealership success beyond marketing and events,” said Joe Cox. “We’re now offering solutions that address the core operations of dealerships, ensuring they have the support needed to excel in every aspect of their business.”

Pinnacle Dealer Solutions is now partnering with dealerships nationwide to implement customized training programs and operational strategies. For more information or to schedule a consultation, visit www.pinnaclesalesandmail.com

About Pinnacle Sales and Mail

Founded in 2001 and headquartered in Cornelius, NC, Pinnacle Sales has been a leader in automotive marketing, specializing in direct mail campaigns and staffed events that drive dealership traffic and sales. With a focus on integrity, performance, and client success, Pinnacle continues to innovate in the automotive industry.

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