Pinnacle Sales & Mail & ProMax Forge Strategic Partnership to Deliver Unmatched Dealership Performance and CRM Expertise

Pinnacle Sales & Mail & ProMax Forge Strategic Partnership to Deliver Unmatched Dealership Performance and CRM Expertise

Pinnacle Sales & Mail, a leader in automotive dealership marketing and training—with over 25 years of expertise and the recent expansion through Pinnacle Dealer Services—has announced a strategic alliance with ProMax, the award-winning all-in-one automotive CRM, desking, credit, and compliance software solution. This partnership combines Pinnacle’s subject-matter experts in dealership performance with ProMax’s powerful CRM tools to deliver an elevated, integrated service offering for dealerships.

Elevating Dealership Success Across the Board

  • Depth of Expertise Meets Cutting‑Edge CRM
    Pinnacle brings hands‑on dealership training, performance audits, and tailored mentoring—now enriched via Pinnacle Dealer Services—to equip teams across departments, from sales reps to service advisors and management.
    ProMax contributes a robust CRM system that streamlines lead tracking, desking, inventory, credit, and compliance—all within one intuitive platform that mobilizes frontline teams and enhances profitability.
  • Integrated Value for Dealership Clients
    Dealership teams will benefit from smart training combined with simplified technology workflows. With Pinnacle’s coaching driving best practices and ProMax’s CRM automating follow‑up, compliance, desking, and marketing, clients gain both human insight and technological efficiency.
  • Shared Vision for Measurable Results
    Pinnacle’s reputation is built on delivering tangible outcomes—higher conversion rates, optimized operations, and elevated customer experience. Similarly, ProMax is consistently recognized for boosting productivity and streamlining sales pipelines, earning accolades like the Diamond Award for automotive CRM.

Driving Synergy: Why This Partnership Matters

  • Expertise Amplified by Technology
    Merging Pinnacle’s people‑centric training with ProMax’s auto‑designed CRM platform brings subject‑matter knowledge directly into the tools dealers use daily, ensuring every team member—from BDC agents to F&I managers—works smarter and more effectively.
  • Seamless Implementation & Adoption
    ProMax’s user interface is designed with dealership operations in mind, with many new hires able to navigate the system intuitively even before training is complete. Pairing this with Pinnacle’s tailored training guarantees faster adoption and a smoother transition.
  • Comprehensive Support & Scalability
    From live training workshops to automated CRM workflows, dealerships get an end‑to‑end solution that supports both team performance and digital operations—all scalable across rooftops as businesses grow.

About Pinnacle Sales & Mail

Founded in 2001 and based in Cornelius, NC, Pinnacle Sales & Mail has spent over 25 years mastering automotive marketing, direct mail, and on‑site dealership events. In June 2025, the company expanded into internal dealership performance with the launch of Pinnacle Dealer Services, offering training, audits, and performance enhancement programs.

About ProMax

ProMax is a market-leading automotive CRM and front-end sales management platform, offering integrated tools for lead tracking, desking, inventory, compliance, and credit—all backed by over two decades of industry innovation and recognized for its intuitive design tailored by automotive professionals

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