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internet marketing for car dealerships

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14 Dec
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The KPIs Every Service Advisor Must Track to Improve Performance

Posted by author-avatar developer
December 18, 2025
In most dealerships, service advisors are judged on a feeling. "He seems busy." "She talks a lot on the phone." "They handle customers ...
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14 Dec
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How to Train Your Advisors to Sell Recommended Maintenance Without Pressure

Posted by author-avatar developer
December 18, 2025
The word "upsell" has a bad reputation in the automotive service industry. For many customers, it conjures images of pushy salespeople ...
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13 Dec
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How to Use MPIs, Photos, and Videos to Increase Service Approval Rates

Posted by author-avatar developer
December 18, 2025
For decades, the most difficult moment in the service drive has been the phone call. It’s the moment an advisor has to call a customer ...
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12 Dec
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How Digital Tools Are Transforming Today’s Service Advisor Role

Posted by author-avatar developer
December 18, 2025
Ten years ago, the service advisor’s desk was buried under stacks of paper. Carbon-copy repair orders, sticky notes with phone numbers,...
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11 Dec
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The Importance of Proper Multi-Point Inspection (MPI) Presentation for Advisors

Posted by author-avatar developer
December 18, 2025
In fixed operations, the Multi-Point Inspection (MPI) is the standard. Every dealership does them. Every technician fills them out. Yet...
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10 Dec
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Top Customer Complaints in Service Departments—and How Advisors Can Fix Them

Posted by author-avatar developer
December 18, 2025
Bad customer reviews and poor CSI scores rarely happen because a technician made a mistake. They happen because an advisor dropped the ...
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09 Dec
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Service Advisor Phone Skills: How to Turn Every Call Into an Appointment

Posted by author-avatar developer
December 18, 2025
The phone in your service department rings all day. For many advisors, it’s a nuisance—an interruption that pulls them away from the cu...
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08 Dec
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Why Communication Breakdowns Cost Dealerships Thousands in Lost Revenue

Posted by author-avatar developer
December 18, 2025
In the automotive industry, we obsess over car counts, effective labor rates, and parts margins. We track every dollar that comes throu...
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07 Dec
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How to Increase Your Dealership’s Repair Order Average Through Advisor Training

Posted by author-avatar developer
December 18, 2025
Your service department’s Repair Order (RO) average is one of the most critical metrics for fixed ops health. When that number is flat,...
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06 Dec
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The Ultimate Guide to Customer Communication for Service Advisors

Posted by author-avatar developer
December 18, 2025
In the service drive, nothing moves without communication. A technician can perfectly diagnose a vehicle, but if the advisor can’t expl...
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