More Traffic. More Gross. Guaranteed.
What Is Lead Generation?
Your dealership doesn’t have a sales problem, it has a traffic problem. And the fastest way to fill your lot with qualified buyers is a revenue system that combines staffed events, targeted direct mail, and digital marketing into a single campaign that hits your market from every angle.
That’s what Pinnacle Sales & Mail has been building for 26 years.
We don’t hand you a media plan and hope for the best. We send our own teams of desk managers, closers, and salespeople to your store. We design the mail. We run the digital. We track every lead. And we guarantee the result: $300K in gross profit or we work for free.
Every dealership and every market is different. We custom-tailor every campaign to fit your brands, your inventory, your goals, and your timeline. Whether you need a 5-day revenue injection or a sustained monthly mail program, we build it around what your store actually needs, not a cookie-cutter package.
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Why Choose Us
Here Are The Ways We Fill Your Lot
Gross Infusion Events
The Gross Infusion Event is a 5-to-8-day, fully staffed revenue campaign designed to drive massive traffic and convert it on the spot. We send expert teams of desk managers, closers, and salespeople to your store, professionals who’ve worked thousands of events and know how to turn ups into delivered units.
This isn’t a tent sale with balloons. It’s a precision operation backed by omnichannel marketing, a custom-built strategy for your market, and the industry’s only revenue guarantee: $300K in gross or we work for free. Dealers who run with us come back, not because we’re charming, but because the math works.
Direct Mail Campaigns
Direct mail still delivers a 10x higher response rate than digital marketing, when it’s done right. We send over 100 million pieces annually, which means we buy at volume prices no single dealership can access. That savings goes directly to your budget.
We handle everything: list targeting by year, make, model, equity position, and geography. Custom creative, fresh hooks for every campaign, not recycled templates. Full tracking from design to delivery through our dealer dashboard. And because we control the entire process in-house, you get transparency at every step.
Digital Integration
A Gross Infusion Event with direct mail is powerful on its own. Wrap it with geofencing, Google Ads, social media campaigns, email sequences, and SEO, and you’re surrounding your market from every direction.
We target competitors’ lots and high-intent locations with geofencing. We run paid search and social that amplifies your event messaging during the campaign window. We build pre-event warm-up emails and post-event follow-up sequences. Every channel connects. Every touchpoint reinforces the others.
Call Center Support
When a Gross Infusion Event drives 735+ leads to your store in a week, your phones light up. Our call center team handles the surge, pre-event outbound to build anticipation, live event support to set appointments and answer questions, and post-event follow-up to convert the customers who walked but didn’t buy.
This isn’t a generic answering service. Our agents are trained on automotive calls and integrated with the same campaign your event is running. Your floor team sells. We handle the phones. Zero leads slip through the cracks.
Frequently Asked Questions
What Is A Gross Infusion Event?
A Gross Infusion Event is a short-term, fully staffed revenue campaign designed to drive large amounts of traffic to your dealership and convert that traffic into gross profit. We send expert teams of desk managers, closers, and salespeople to your store, supported by direct mail, digital marketing, and call center operations. Events typically run 5 to 8 days and are backed by our $300K gross guarantee.
How Does The $300,000 Guarantee Work?
We guarantee a minimum of $300,000 in gross profit from every Gross Infusion Event. If we don’t deliver, we work for free. We’ve been offering this guarantee for over 20 years because our process works, and we have the track record to prove it. It’s not a gimmick. It’s how we’ve built a business on repeat clients who come back year after year.
How Much Does A Direct Mail Campaign Cost?
Your budget depends on your goals, inventory, market size, and campaign length. Because we send over 100 million pieces annually, we buy at wholesale volume pricing and pass those savings directly to you. We’ll work with you to design a campaign that fits your budget and maximizes ROI, not sell you a package you don’t need.
Can I Run A Direct Mail Campaign Without A Staffed Event?
Absolutely. Many of our dealer clients run standalone direct mail campaigns for monthly traffic generation, service drive marketing, or conquest targeting. The mail program and the event program work independently, but they work even harder together.
What Kind Of Digital Marketing Do You Offer?
Our digital services include geofencing, Google Ads, social media advertising, email marketing, and SEO. These are designed to complement your mail and event campaigns by surrounding your market from every digital angle. We handle the creative, targeting, and analytics.
How Do I Get Started?
Schedule a complimentary consultation. We’ll examine your market, inventory, goals, and budget to build a custom proposal, no obligation, no pressure. If the math makes sense, we move forward. If it doesn’t, we’ll tell you.
Learn About Our $300,000 Guarantee!
We are confident in our ability to bring in a high volume of customers and sales for your dealership, and we stand behind that promise with our $300K gross guarantee. If we do not deliver on our promises, we work for free.
We’ve been making this guarantee for over 20 years, and we’ve never had to pay it.
Schedule a complimentary consultation and let’s build a custom event proposal for your store.
Get In Touch With Us
Ready to Drive More Gross?
Tell us about your dealership and our team will build the right plan to fill your lot and convert the leads you already have.