Prize Store
The giveaway prizes we use to pack dealership lots at staffed sales events. Prizes create urgency, drive traffic, and get customers in the door.
A prize is not a gift. It is the reason a piece of mail gets opened and the reason somebody drives to your store on a Saturday instead of reading the offer and forgetting it. On a staffed sales event the prize board is what turns a direct mail dropinto floor traffic: the mailer names the giveaway, the recipient brings the piece in to claim it, and your crew has a reason to start a conversation that is not “can I help you?”
These are the four we use most. They are chosen for cost per piece rather than retail value — at event volumes the difference between a $3 prize and a $6 prize is most of a mail budget — and every one of them is something a customer will actually carry out of the store. Pricing below is per unit at event quantities. There is no checkout here; prizes are ordered as part of a campaign.
3 Day 2 Night Vacation Getaway
$3.00
The certificate prize, and the cheapest per unit on this list — which is why it is the one that usually headlines the mailer.
A certificate for hotel accommodations for two, for 3 days and 2 nights, at the recipient’s choice of destination:
- Las Vegas, NV
- Orlando, FL
- Reno, NV
- Kissimmee, FL
- Lake Tahoe, CA
- Gatlinburg, TN
- Branson, MO
- Myrtle Beach, SC
- Pigeon Forge, TN
Candy 8 Colors Smart Watches
$6.00
The most expensive of the four per unit, and the one that looks least like a giveaway when a customer is holding it.
Monitor heart rate, track calories, count steps, and more. Available in eight colors.
Portable Mini Bluetooth Speakers
$4.00
A light-up, colorful handout — the option to reach for when the mailer is going to households rather than single buyers.
Light-up mini Bluetooth speakers, available in a variety of colors.
Wireless Bluetooth Ear Pods
$5.00
The middle of the board on price, and the least seasonal of the four — it suits a drop at any time of year.
Wireless Bluetooth ear pods, supplied in event quantities.
How the prize board fits the campaign
The prize is the last decision, not the first. The list comes first — who receives the mail — then the offer, then the giveaway that makes the offer worth a drive. If you are working a manufacturer budget, co-op direct mailers can cover a share of the drop, and the prize spend is what is left over. If the phones are the weak point rather than the traffic, BDC On Demand handles the response so the mail is not wasted on a phone nobody answers.
Want prizes like these driving traffic at your next event? Get in touchand we’ll build the whole event around them.
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